ACCESS HR IDENTITY

Geldards Law Firm wanted to create a new brand, in order to market legal services to the HR industry.

To acheive this, they asked me to come up with designs for a new identity - 'access hr'. The logo symbol combines a number of elements; a stylised 'a' for 'access', an unlocked padlock to suggest the unbarred availability of HR services, as well as the figure of a person as the key hole, to represent the human in HR.

This new brand has been employed accoss a wide variety of different marketing materials.